Earlier this year, those ‘backers’ who supported the LEGO FORMA project on Indiegogo received their products. The strong indication when this was announced was that these people were getting this new fish concept early, with a full traditional production run coming later. It has now been announced that this Technic based product will not go any further.
According to the announcement, there has been positive feedback:
With your help, we have learned that the kinetic sculpture concept provides a very positive building experience and that in general there is high demand for meaningful customization allowing for self-expression such as LEGO FORMA. A lot of you, would have liked to see more customization options as part of the LEGO FORMA experience.
But it seems that positivity around customisation was not enough for this product to make it to the shelves:
Based on these key learnings, we have decided that LEGO FORMA will not be launched further in its present form. We know there is a lot of love for the concept out there, and we will make sure all our learnings are fueled into the broader organization and taken into consideration for future concepts.
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Follw Graham on Twitter @grahamh100.