The LEGO Friends magazine originally launched in July 2014, but after six and a half years of regular monthly issues, publishers Immediate Media have now cancelled the officially-produced title.
According to ABC, the average circulation of the magazine from January to June 2020 was 22,468. By comparison, the LEGO Star Wars magazine’s average circulation for the same period was 35,770, the LEGO NINJAGO magazine’s was 54,423, and the LEGO CITY magazine’s was 33,677. It may be, then, that the circulation figure for the LEGO Friends magazine had simply dropped beyond being sustainable.
One reason for that decline may be the lack of mini-dolls bundled with the magazine. The other three titles alternate frequently between minifigures and small, foil-bagged builds, but characters were few and far between where the LEGO Friends magazine was concerned.
In any case, we doubt this has anything to do with the recent recall of Issue 77, which was initiated following a mistake in a recipe for dog treats, but it’s not a great way for the publication to go out. If you want to pick up the last issue, you’ll find it in all good newsagents and supermarkets now.
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- I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.
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