LEGO Icons 10323 PAC-MAN Arcade features a bizarre coincidence

There’s a bizarre coincidence surrounding LEGO Icons 10323 PAC-MAN Arcade’s title character – one that goes back over 40 years.

Not only is the upcoming 10323 PAC-MAN Arcade a retro video game blast from the past, but it also represents a unique collaboration between the LEGO Group and Bandai Namco. The two companies have come together to celebrate the title character’s 43rd anniversary with a 2,651-piece LEGO Icons build that’s packed with features, functionality and a few hidden surprises.

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The main focus of 10323 PAC-MAN Arcade is on the title’s pop culture character himself, with the yellow dot-muncher having appeared in video games, movies, TV shows and more over the past four decades. During the development of the LEGO Icons model, the close collaboration between the two companies also revealed a bizarre coincidence surrounding the colour chosen to represent PAC-MAN in the set.

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It turns out that Bandai Namco did in fact originally base the yellow look of the game’s title character on the LEGO Group’s own signature colour. “Not knowing that PAC-MAN was inspired by LEGO bricks was quite a funny situation,” said LEGO designer Sven Franic, “as we spent a lot of time wondering what shade of yellow to go for.”

Adding on the collaboration, Aadil Tayouga, Director of Licensing and Business Strategy at Bandai Namco Europe said, “Bandai Namco and the LEGO Group share a lot of common values, notably aiming at providing fun for all people through quality products. In addition to these values, since PAC-MAN yellow was actually inspired by the LEGO Group yellow, it made the connection even more natural. It has been a tremendous collaboration with the passionate teams at the LEGO Group and we hope that fans will enjoy this kit.”

LEGO Icons 10323 PAC-MAN Arcade will be launching for VIPs on June 1 and for everyone else from June 4, priced at £229.99 / $269.99 / €269.99. Take a deeper dive into the upcoming model in our visual guide and gallery.

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Author Profile

Matt Yeo
From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.

Matt Yeo

From video game journalism to kids’ publishing, I’ve been there, seen it, done it and worn the T-shirt. I was also the editor of the first-ever official LEGO magazine way back when, LEGO Adventures. I have a passion for movies, comic books, tech and video games, with a wallet that’s struggling to keep up with my LEGO set wish list.

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