LEGO named most valuable toy brand of the year

LEGO has been named the most valuable toy brand of 2015 by Brand Finance. The business valuation company has ranked the top  25 toy brands by ‘brand value’, putting LEGO at number one ahead of Fisher Price and Barbie.

Industry magazine Toy News reports:

LEGO came out on top, with a brand value of $4.5bn. Continual growth, success with films and television and the brand’s rapid expansion in China proved key factors in its position at number one.

Fisher-Price came in second place with a brand value of $886m, followed by Barbie in third with a brand value of $571m, a 20 per cent increase on its value in Brand Finance’s 2015 listing.

Earlier this year, the LEGO Group announced profits of $1.3 billion. Analysts are expecting the trend to continue with the strong possibility that the LEGO Group will overtake Mattel as the world’s largest toy manufacturer.