The LEGO Group has extended the VIP reward redemption period from 30 days to 60 days after listening to fan feedback.
Visitors to shop.LEGO.com were recently greeted by a new VIP Rewards Centre. While there were many differences with the old system, a key one was the ability to “buy” rewards with points, including exclusive sets, exclusive prints and colouring sheets.
To get these rewards shipped though, fans had to place an order and have the reward item shipped alongside the purchased products. The window to do this in was just 30 days after the reward was redeemed.
After receiving feedback from frustrated fans suggesting that 30 days is not enough, the LEGO Group has extended the period to 60 days. Here is the statement that the company has released:
We’ve listened to our fans and are extending the reward redemption terms from 30 days to 60 days. This includes discount rewards in our LEGO Stores, for phone orders, and on shop.LEGO.com. Please be patient as we work to change the terms on the VIP Rewards Center. There may be some exclusions to this policy, such as rewards that are redeemable with our partners or where legally we cannot change the terms (i.e. sweepstakes).