Macmillan Children’s Books have partnered with AMEET and the LEGO Group for a book deal targeted towards pre-schoolers.
The range of novelty LEGO board books will be based on the LEGO CITY theme and will initially include two titles, Fire Station and Building Site. Both will include activities and interactive games to engage kids in reading and play.
The products will tap into topics suitable for young minds and will feature unique artwork created specifically for these works. The aim of the collection is to encourage imagination and creativity among children.
“The LEGO Group is known and loved by children and parents the world over and we are delighted to be working in partnership with AMEET on this series of LEGO novelty board books for pre-schoolers which are sure to captivate young children,” says Nicole Pearson, publishing director for brands and media at Macmillan Children’s Books, in the Bookseller.
The LEGO Group first launched LEGO Books with AMEET in 2019, and have published a range of titles since, showcasing characters and creations from a range of different themes, including LEGO Harry Potter and LEGO DOTS amongst others.