The Levi’s LEGO clothing collection was announced today, and now more details are available. It will launch on October 1, with the adult range to be released worldwide. The ‘Kids Limited Edition Apparel collection’ will only be available in Levi’s China stores and ROOKIE USA stores, while the ‘Kids t-shirt collection’ will be available worldwide.
Levi’s has worked with the LEGO Group to come up with a new clothing collection. It includes the first ever flexible baseplate, a silicone panel that is attached to the clothing so fans can build custom designs. Each item comes with an exclusive bag of LEGO DOTS for just that purpose, revealed yesterday with the beanie hat.
In addition to the adult range, the child range will offer a selection of t-shirts, hoodies, jeans and jackets, shown in these images:
“This is such a fun collaboration celebrating self-expression, creativity and nostalgia,” says Karyn Hillman, Chief Product Officer for Levi Strauss & Co. “It’s Levi’s and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s is now literally a new blank canvas for LEGO play.”