LEGO Minifigure Factory is a LEGO Store interactive experience, in which customers can design their own minifigure and watch it be printed right there in store. After opening at London’s Leicester Square store a few weeks ago, it is now arriving in Billund, Denmark, at the LEGO House official store.
Pre-selected designs will be available, with the option to customise text, draw freestyle and add icons to the minifigure’s torso. Around 20 designs are only available at LEGO House.
“The most fantastic part of having this new retail experience is the possibility for our guests to personalise and create their unique LEGO minifigure,” says Store Manager Thomas Jensen. “with the exclusive LEGO House decorations they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of LEGO House. In the store we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.”
LEGO Minifigure Factory is also available in London, Berlin, Orlando and Amsterdam.