Parent finds lack of diversity in LEGO DUPLO

The LEGO Group has provided diverse DUPLO characters to a parent who spotted that all of her child’s characters were white.

In an an article for Gloucestershire Live, Senior Digital Reporter Zasha Whiteway-Wilkinson reveals her experience spotting a lack of diversity in her son’s LEGO DUPLO collection.

“I believe that the best way to change behaviours and thought patterns is in education, as an adult this meant I started to consume as much media as I could on a subject of which I was not as familiar as I knew I could be,” she writes.

Checking out her son’s DUPLO figures, she found that 97% of them are white. Wanting him to grow up with a mix of diverse characters so that he would be prepared for the world, she tried to buy sets with diverse figures and even tried to buy them individually, but had no luck.


LEGO customer service did respond when Zasha contacted them by sending out six figures: “

“Lovely to hear you are teaching your son ethnic diversity. I have looked through our current DUPLO sets and could not spot a set with different shades skin colour available at the moment. No worries though, I went through our repertoire and picked out a new family for the young master builder.”

The LEGO Group also assured her that the comments have been passed along to be taken into account when new products are developed.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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