Television advert showcases new LEGO CITY sets

Smyths Toys’ latest advertising campaign reveals all of the action going on in

.

The new advert from the giant European toy retailer, exclusively features sets from the latest wave of

releases. Despite only being 31 seconds long the short clip manages to pack in plenty of product placement.

The advert begins with a skater launching themselves into the air from the ramps of

. From this vantage point they see that the pizzeria is ablaze. A montage of reaction shots from other citizens then plays, cleverly showing off several views of 60292 Town Centre and . The fire brigade from are called to help as minifigures from numerous descend on the pizzeria (as running towards a burning building is always smart).

Also shown prominently is the new

road plate system, running between the various buildings. The replacement of printed baseplates in favour of these new brick-built roads has proved controversial for some fans. The design team recently waded into the row to defend the switch, describing the new system as ‘more authentic’.

Smyth’s Toys have a long history of using

products to advertise their stores. A scroll through their Youtube channel will reveal many past campaigns that have similarly centred on the imagined action from that year’s releases.   

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