LEGO’s new holiday campaign brings CITY and Star Wars sets to life

As Christmas approaches, the LEGO Group has posted a brand new video highlighting several of its recent product releases.

This video is part of the LEGO Group’s broader Rebuild the World campaign, which celebrates children’s creativity and encourages positive, real-world activities. In a similar format to its recent marketing materials, this new advertisement blurs the lines between LEGO products and reality.

We can see a number of real (or realistic) versions of LEGO sets like 60302 Wildlife Rescue Operation and 75315 Imperial Light Cruiser. Both of these just happen to be available for purchase through retailers at the moment.

As well as recognisable products, we can see a number of more general references to the LEGO Group’s history and design philosophy. A smorgasbord of LEGO pieces and minifigures pop up in rapid succession in this video. Worth a few repeat viewings, then – a must for any marketing material. A reimagined version of Queen’s ‘Don’t Stop Me Now’ soundtracks the advertisement too, with a bit of creative flair in the lyrics.

In that same spirit of creativity, the video is supposedly joined by two sets of ‘rebuilding’ instructions. These allow fans to rebuild 46188 Fortune Teller Magical Caravan into a sports car, and 42118 Monster Jam Grave Digger into – and we quote – a fighter pirate plane. That should make any NINJAGO Skybound fans happy this Christmas.

These instructions are officially available on the LEGO Rebuild the World page. They don’t seem to have been released at the time of writing, but they apparently will be soon. Check out the page yourself using the above link, or give the video a watch and see what takes your fancy.

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