The timing of LEGO Ideas 21328 Seinfeld’s reveal is absolutely perfect

The LEGO Group has just revealed its latest Ideas set in 21328 Seinfeld – and the timing of the announcement really couldn’t be any better.

That’s because today (July 5) is the 32nd anniversary of the air date of the sitcom’s very first episode, ‘The Seinfeld Chronicles’. That pilot pulled in 15.4 million viewers in the US, but poor reviews prompted NBC to pass on ordering a full series. Instead, one network exec took it upon himself to divert funding for special programming to commission four more episodes.

Those follow-up eps wouldn’t air until summer 1990, but they performed well enough that NBC ordered a second season for 1991. In the years that followed, Seinfeld went on to become one of the most successful and highly-regarded sitcoms of all time – so it makes total sense that it’s now joining The Big Bang Theory and Friends in the pantheon of shows with tie-in LEGO sets.

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The timing of today’s reveal is significant for one more reason: it’s also a nod to Brent Waller’s original design, which he submitted to LEGO Ideas just ahead of Seinfeld’s 30th anniversary in 2019. Using that hook helped the project rocket to 10,000 supporters, reach the review stage and – eventually – get the green light to become an official LEGO set.

21328 Seinfeld will now become a reality on LEGO Store shelves (and at LEGO.com) on July 21 for VIP members, and August 1 for everyone else. Head here to learn more about the 36th Ideas set, then browse our full image gallery, hear from Brent and see how his original design stacks up next to the finished product.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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