First Levi’s LEGO product revealed

Levi’s has listed the first LEGO collaboration product on the clothing label’s website, with a yellow beanie on the way.

A collaboration between Levi’s and the LEGO Group was teased recently, with the first product now revealed on the official Levi’s shop. There are no visible signs of the LEGO brand being incorporated into the design, but the yellow beanie hat is listed as ‘LEGO beanie’.

The product page was highlighted by Stone Wars.

LEGO Levis beanie product page

The tease, thanks to a hashtag, seemed in indicate that the clothing items will be specifically link to DOTSa new entry by the LEGO Group into the arts and craft market, with a mix of brick-built home décor items and wearable bracelets that can be covered with 1×1 LEGO tiles. The products were first revealed at a launch event that also saw the opening of the HOUSE OF DOTS, a collaboration between the LEGO Group and artist Camille Walala.

Adidas is rumoured to be releasing a pair of LEGO sneakers, while IKEA is relasing LEGO branded storage boxes featuring studs.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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