Last chance to enter LEGO BrickLink Designer Program Series 1

You’ve only got a few hours left to get your submissions in for Series 1 of the revamped BrickLink Designer Program, which offers the chance to design a mass-produced LEGO set.

Born out of a pilot program in 2021, the BrickLink Designer Program takes a similar approach to LEGO Ideas: fan designers can submit their concepts for LEGO products, then have them turned into official sets for others to build. Where Ideas is based on a crowdsourcing model, however, with all investment made by the LEGO Group, the BrickLink Designer Program is anchored around crowdfunding.

That means the sets selected from the initial submissions – which will be decided through a combination of a public poll and input from the LEGO Group – will still need at least 3,000 pre-orders to enter production. A maximum of 20,000 copies of each successful set will then be available to buy in the crowdfunding period, with a maximum of two per person (per set).

LEGO BrickLink Designer Program 910013 Retro Bowling Alley box art

The submission window closes February 28 at 8pm UK time, so at the time of writing you’ve got just under 10 hours left to get your entry in. The crowd vote will then take place from March 7 to 31, the results of which will apparently influence the BrickLink team’s selections. They’ll then check each and every design’s suitability and build experience, before announcing the five chosen sets in late May.

Crowdfunding will begin in February 2024 – once the five designs have been finalised – and production and shipping will begin in summer to autumn, around 18 months from now. That’s some distance away, but the time will fly by…

Click here to find out more about the BrickLink Designer Program, and to submit your entry for Series 1 while you still can.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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