The LEGO Group has launched a new big budget marketing campaign, Rebuild the World, anchored around a new video. This new activity seeks to inspire creativity, with the positive three-word message at the centre of it.
To launch the campaign, the company held an event in its hometown of Billund, Denmark, at the LEGO House. During the day, over 100 children were inspired by DJ Mark Ronson, LEGO inventor David Aguilar, British designer Dominic Wilcox and LEGO Vice President of Design Matthew Ashton.
“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us. Rebuild the World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to,” says Mark Ronson.
The LEGO Brand Group Executive Chairman Jørgen Vig Knudstorp and the LEGO Group CEO Niels B. Christiansen discuss the marketing campaign in a unique conversation.
Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Follw Graham on Twitter @grahamh100.