LEGO announces update on the future of LEGO DOTS theme
The LEGO Group has announced the end of LEGO DOTS is on its way, but also an exciting new beginning for the theme.
LEGO DOTS has had a volatile run, with some sets going down well and others less so. Over the last few months, the LEGO Group has been experimenting with collaborations with other themes, like Harry Potter and Disney. Now, a statement from the LEGO Group clarifies the future of the theme.
“After careful consideration, we have decided to exit the LEGO DOTS theme and integrate tile-based play into other themes within our portfolio,” the company said. “January and March launches of LEGO DOTS novelties will go ahead but also be our last on this theme, with all current items from 2022 remaining active in the product line up until the end of the year.”
That means that if there are any LEGO DOTS sets you’ve been wanting to buy, 2023 is the time to do it. From then on, the rest of the style’s potential will be achieved through other themes. The tile-focused form of building offers plenty of possibilities, so it’ll be interesting to see how designers from other themes put it to good use.
The LEGO Group was also quick to say that the dissolution of LEGO DOTS will not affect similar themes like LEGO Art, which also relies on mosaic-style techniques and elements.
“Whilst seeing great appetite for this type of proposition and playing a key role in retaining kids in the LEGO brand, we also recognise the challenges of establishing LEGO DOTS as a long-term brand in the arts & crafts category,” the statement reads. “We will refocus our attention on ensuring elements of tile-play live on across other areas of the business.
“We know there is still a huge appeal from the arts & craft community, and we want to ensure there are opportunities for kids who love the play proposition to still enjoy building in this way.”
There’s no indication of what themes could see a collaboration with LEGO DOTS, but we’ve already got a few ideas of what licenses we’d like to see the LEGO Group try next.
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