Last year, the ‘backers’ who supported the LEGO FORMA project on Indiegogo received their products. The strong indication when this was announced was that these people were getting this new fish concept early, with a full traditional production run coming later. It was then announced that it would not get a full production run, with the remaining stock sold at LEGO.com.
A few days ago, the set was made available in the VIP Reward Centre along with the skin packs for those with enough points accrued. The skin packs have not lasted long and sold out again, while 81000 Koi Model remains in stock.
Odeon cinema passes were recently added to the reward scheme, although given the current closure of most cinemas this is probably not the most sensible use of points.