LEGO Icons Black Friday deals 2023

Look out for LEGO Black Friday deals on all the best LEGO Icons sets in 2023 right here with Brick Fanatics, from Transformers and Pirates to PAC-MAN and modular buildings.

Newly rebranded from LEGO Creator Expert, LEGO Icons is the home of all the LEGO Group’s best sets for adults, and is likely to be the source of many of the best LEGO Black Friday deals in 2023. Here’s a rundown of everything to look out for this year.

LEGO Icons Black Friday deals by retailer

Tap on each of the buttons below to find all the latest LEGO Icons deals from each of these retailers, or keep scrolling to find a list of every single LEGO Icons deal this Black Friday.

Best LEGO Icons Black Friday deals

Check back with Brick Fanatics throughout November for the best LEGO Icons Black Friday deals.

Latest LEGO Icons Black Friday deals

Retailer Set RRP Black Friday price Black Friday Saving Link
LEGO 10302 Optimus Prime £159.99 £111.99 £48 Sold out
LEGO 10306 Atari 2600 £209.99 £146.99 £63 Sold out
LEGO 10292 The Friends Apartments $179.99 $143.99 $36 Sold out
LEGO 10289 Bird of Paradise $99.99 $69.99 $30 Sold out
LEGO 10303 Loop Coaster $399.99 $299.99 $100 Sold out
LEGO 10305 Lion Knights' Castle $399.99 $299.99 $100 Sold out
LEGO 10306 Atari 2600 $239.99 $191.99 $48 Sold out
John Lewis 10312 Jazz Club £199.99 £149.99 £50 Sold out
John Lewis 10297 Boutique Hotel £199.99 £149.99 £50 Sold out
John Lewis 10317 Land Rover Classic Defender 90 £209.99 £157.49 £52.50 Sold out
Zavvi 10300 Back to the Future Time Machine £169.99 £319.99 £30 Buy now
Zavvi 10295 Porsche 911 £149.99 £129.99 £20 Buy now
Hamleys 10315 Tranquil Garden £94.99 £71.25 £23.74 Sold out
Hamleys 10314 Dried Flower Centrepiece £44.99 £33.75 £11.24 Sold out
Amazon 10309 Succulents £44.99 £38.03 £6.91 Sold out
Amazon 10316 The Lord of the Rings: Rivendell £429.99 £389.98 £40.01 Sold out
Amazon 10315 Tranquil Garden £83.99 £74.99 £9 Sold out

LEGO Icons Black Friday discounts

The LEGO Icons theme encompasses some of the very best sets the LEGO Group has to offer, from regular subthemes such as the Modular Buildings Collection and Winter Village Collection to one-off licensed sets like 10316 The Lord of the Rings: Rivendell and 10323 PAC-MAN Arcade. Plenty of those are likely to see generous discounts across the Black Friday period.


Many LEGO Icons sets are not sold outside of official LEGO channels, however, including 10305 Lion Knights’ Castle and 10307 Eiffel Tower. Discounts on those sets are generally few and far between throughout the year, and your best bet for maximising the value of your purchase is to aim for double Insiders points and gifts-with-purchase. You should find both of those available during Black Friday, so even if you’re paying full price for a set, you can sweeten the deal with extras alongside your purchase.

LEGO modular buildings Black Friday deals

A total of five different LEGO modular buildings are currently available at and through select third-party retailers, including 10255 Assembly Square, 10270 Bookshop, 10278 Police Station, 10297 Boutique Hotel and 10312 Jazz Club. The first three of those buildings are all retiring in 2023, so we’re likely to see the deepest discounts on those, but all five are open to offers across the Black Friday period.

Discounts generally reach around 20% on modular buildings throughout the year, but Black Friday could be the moment we start to see even better deals on these models – especially with three of them about to leave production.

LEGO Rivendell Black Friday deals

10316 The Lord of the Rings: Rivendell brought Tolkien’s world back to LEGO Store shelves with a bang in 2023, recreating the elven kingdom in more than 6,000 pieces – and with the entire Fellowship of the Ring (and then some) included to populate its incredible architecture. This set is only available at, in LEGO Stores and through Amazon, so deals have been pretty rare so far.

We’re expecting some juicy incentives to step back into Middle-earth across Black Friday, though – not least the opportunity to rack up double LEGO Insiders points and earn multiple exclusive gifts-with-purchase when shopping through official channels.

LEGO Botanical Collection Black Friday deals

The LEGO Botanical Collection is still blooming in 2023, with two new additions joining the growing number of plants earlier this year. We’ve already seen a few decent offers on 10313 Wildflower Bouquet and 10314 Dried Flower Centrepiece, but even better discounts could be right around the corner for Black Friday. Expect tempting deals on older LEGO Botanical sets too, such as 10281 Bonsai Tree and 10311 Orchid.

LEGO Winter Village Black Friday deals

Three LEGO Winter Village sets will be available by Black Friday, including the newly-revealed 10325 Alpine Lodge. Specific deals on that 2023 model are probably not on the cards, beyond qualifying for double LEGO Insiders points and gifts-with-purchase, but you can expect to see discounts on 10308 Holiday Main Street and 10293 Santa’s Visit – the latter of which is due to retire this year, making this your last chance to add it to your own Winter Village layout.

LEGO Icons Back to the Future Time Machine Black Friday deals

One of last year’s most popular LEGO Icons sets is 10300 Back to the Future Time Machine. Inspired by the beloved sci-fi movie trilogy, the set offers a large-scale LEGO model of the series’ DeLorean sports car. The model can be customised to alter its appearance, and it also comes with minifigures of Marty McFly and Dr Emmet Brown – who appear here in their Back to the Future II outfits.

The set sold out on multiple occasions at following its release, and has since sped over to a handful of other retailers as well. This could see it receive some kind of discount during Black Friday – the popularity of the set certainly warrants it.

Retiring LEGO Icons Black Friday deals

A surprising spread of LEGO Icons sets are retiring in 2023, including three modular buildings, a Winter Village set, a pair of Botanical Collection builds, and titans of the Creator Expert/Icons theme like 10265 Ford Mustang, 10276 Colosseum and 10266 NASA Apollo 11 Lunar Lander. Any of the 15 LEGO Icons sets retiring in 2023 that are available through third-party retailers are ripe for a Black Friday discount, while we might even see tempting deals on the rest through

Will LEGO Icons sets be included in Black Friday deals?

Most likely, yes – the LEGO Group has held its own Black Friday shopping event for several years now and retailers will often feature exciting discounts on LEGO sets. The best deals are typically found over the entire weekend following Black Friday, up to and including Cyber Monday.

When is Black Friday 2023?

Black Friday lands on November 24 in 2022, which means the LEGO Group’s Black Friday event will likely take place from November 24 to 27. That includes Cyber Monday, which falls on November 27 this year, and may even have its own exclusive LEGO deals, separate to Black Friday.

What time do LEGO deals start on Black Friday?

The LEGO Group’s Black Friday deals typically go live at midnight local time, so keep an eye on from 00.01 on November 24 to see what’s on offer in 2023. Third-party retailers will often set their deals live from as early as the beginning of November or even the end of October, so keep your eyes peeled…
Be sure to check back on this page before, during and after Black Friday – the LEGO Group often releases early-bird Black Friday and Cyber Monday offers, so it really is a great time of the year to be buying LEGO!

Keep an eye on Brick Fanatics across the Black Friday period for all the latest LEGO Icons 2023 deals.

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