LEGO reveals top-selling themes in 2022 – Star Wars, Icons and more
The LEGO Group has revealed its top-selling themes in 2022 as part of its latest financial results, with zero changes from the line-up in 2021.
Last year saw the company’s sales grow by a comparatively modest 12% (compared to 22% in 2021), while revenue jumped by 17% to DKK 64.6 billion (£7.7 billion). The LEGO Group has credited its ‘large and diverse portfolio’ for those numbers, with 48% of its products new for 2022. And among those were five familiar themes that sold above and beyond all others.
The list of top-selling themes shuffled around slightly in 2021, with LEGO Classic and LEGO Friends replaced by LEGO Creator Expert and LEGO Harry Potter. Both of those newcomers have stayed in the pack for 2022, with the former now labelled LEGO Icons to match the theme’s recent rebranding.
They’re joined once more by LEGO Star Wars, LEGO City and LEGO Technic – three mainstays in the LEGO Group’s list of best-sellers for years. It makes for familiar reading, but it’s not especially surprising: 2022 was the LEGO Group’s 90th anniversary, and it celebrated in style with flagship LEGO Icons sets like 10305 Lion Knights’ Castle and 10497 Galaxy Explorer.
That LEGO Icons is still up there with the rest suggests both those products (and the rest of the range) have performed well, solidifying the company’s strategy to target the growing adult market. Harry Potter, Star Wars and Technic all cater to the same audience to some degree, while City’s presence in the list demonstrates the company is still serving its traditional demographic, too.
Click here to read more about the LEGO Group’s financial results for 2022.
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