The LEGO Group is currently testing new, eco-friendly packaging solutions for its in-store Pick & Build walls and Build-a-Minifigure stations.
The cardboard boxes – which would replace the current plastic cups and blister packs used for Pick & Build and Build-a-Minifigure respectively – have surfaced through an eBay listing, which also includes a document explaining the provenance of the prototype packaging.
The seller was apparently selected to participate in a focus test to provide feedback on the new packaging, but has instead decided to cash in on the materials they’ve been sent – to the tune of £1,000 with eBay’s buy-it-now function, or with an auction price starting at £135. (No bids have been placed thus far, but the auction is set to run until 8pm UK time on October 31.)
While it’s realistically too difficult to determine accurate sizes of the new Pick & Build boxes from the images in the eBay listing, we can see that there are still two different options – small and large – matching the current range of cups. The LEGO Group is also testing out different artwork for the boxes, across both Pick & Build and Build-a-Minifigure, including seasonal art for Halloween.
We don’t yet know if or when these boxes will be rolled out across LEGO Stores, but it’s not too surprising to see that they exist: the LEGO Group has already committed to replacing plastic bags inside LEGO boxes with paper bags from 2022, alongside relaunching baseplates with paper packaging, as part of a wider initiative to make all its packaging sustainable by 2025.