New Flagship #LEGO store coming to London

Massive news for UK LEGO fans, we are getting a new Flagship store in Leicester Square, here is the press release we’ve been sent. Expect more awesome news later today as well

Slough, UK – 19th May 2016: Today, the world’s number one toy manufacturer, the LEGO Group, announced the commencement of construction on a new retail store in the heart of London’s ‘theatreland’ – Leicester Square. A popular tourist destination, the new LEGO Store will be created as a must-visit destination for families and aficionados of the iconic brick.

The LEGO Group has an exclusive selection of brand stores worldwide and its new central London location is currently planned to open in late 2016. It follows the recent unveiling of the LEGO Store in the Les Halles district of Paris, France, and the Asian flagship store in Shanghai, China.

The LEGO Group has confirmed that the new landmark site will be its 37th store in Europe and cover 5,420 square feet over two floors in the prestigious Swiss Court redevelopment on Leicester Square.

A recruitment drive will commence in May 2016 and create approximately 45 permanent jobs in central London.

‘Our stores provide a one-of-a-kind shopping experience and our new venue is in a fantastic location for visitors to the Capital. It will feature innovative interactive technology not yet experienced in a LEGO store and be a fun and engaging encounter for all the family,’ said Ward Van Duffel, Vice President, Direct to Consumer EMEA, the LEGO Group.

“The introduction of retail outlets in key locations worldwide forms part of our growth strategy to inspire the LEGO builders of tomorrow. We are confident that the LEGO Store, Leicester Square will realise this and provide residents of and visitors to Central London with a must-see destination in a unique environment.”


Founder of Brick Fanatics. I'm Richard Hayes a 34 year old runner based in Sheffield. However I'm better known as the Mohican Runner due to my very distinctive hair style. I've gone from 20st to a runner, I've raised over £1.3 million for charity by doing various running challenges. I'm supported by Absolute360,SockMine and Tribesports. Currently I have a 17:20 5k PB, 36:02 10k PB, 81:11 HM PB & 3:08:24 for the marathon. You can find me on my blog

2 thoughts on “New Flagship #LEGO store coming to London

  • 19/05/2016 at 15:56

    I’m always passing through the centre of town. God, I’m going to be sooooo broke!! But great news!!

  • 19/05/2016 at 09:59


    I hate going into the centre of town and avoid like the plague, but this may be the only reason to do so from time to time……..


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