LEGO focusing on exclusivity is the wrong approach for the BrickLink Designer Program

The wording around the LEGO Group’s BrickLink Designer Program suggests it’s prioritising exclusivity – and that’s entirely the wrong approach

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What makes an entertaining LEGO set? Anything but Star Wars

Author and screenwriter Emma Kennedy discusses mixed reactions to Marvel, the boredom of Star Wars and the novelty of Ideas

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Which LEGO set pulled you out of your dark ages?

Author and screenwriter Emma Kennedy tells the tales of adult LEGO fans who have been pulled out of their dark

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‘I think I might be in love with LEGO minifigures’

Author and screenwriter Emma Kennedy explains why she’s fallen head over heels for tiny plastic people, with a particular penchant

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The LEGO Harry Potter Collectible Wizard Cards are… just fine

This summer’s LEGO Harry Potter 20th anniversary sets include randomised, LEGO-fied versions of the in-universe Chocolate Frog Collectible Wizard Cards,

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Why a LEGO light brick inside an ox’s backside is the best thing you’ll see all year

Author, screenwriter and adult fan of LEGO Emma Kennedy returns to sing the praises of LEGO light bricks – including

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