In the USA, the LEGO Group has gone to court seeking to prevent Wal*Mart from selling Zuru\u2019s MAX Build More and Mayka construction toys.\r\n\r\nMAX Build More is a new range of construction toys from manufacturer and distributor Zuru, being sold at Wal*Mart in the USA. The focus of the marketing is based on getting more bricks for buyer\u2019s bucks \u2013 \u201cIt\u2019s the same great play experience as other brands \u2013 just at a better price,\u201d the MAX Build More website proclaims.\r\n\r\nThe LEGO Group has gone to court to try and get sales of the products stopped, Bloomberg reports. The company says that the launch of the range in October \u201cwas anything but fair play\u201d. A filing in Connecticut is seeking to prevent the products from being sold through an emergency restraining order. It is the minifigures specifically that seem to be the focus of the move, with the LEGO Group claiming that the MAX Build More figures are too similar to company\u2019s own characters.\r\n\r\n\u201cZuru will continue to exploit the actual and inevitable consumer confusion caused by its inferior infringing products during this prime holiday buying season, while causing irreparable harm to the LEGO Group\u2019s goodwill and reputation,\u201d the Billund based company said in the filing.\r\n\r\nZuru is not a traditional construction toy manufacturer, with a variety of products in its portfolio sold around the world. Thomas Dunlap, a lawyer with Dunlap, Bennett & Ludwig in Leesburg, Virginia, is representing Zuru and advised Bloomberg that the LEGO Group\u2019s complaint is under review.\r\n\r\nTo continue to support the work of Brick Fanatics, please buy your LEGO sets from shop.LEGO.com and Amazon using our affiliate links.