It’s one of two LEGO sets on the retailer’s annual list, which runs through Tesco’s choices for the most popular toys this holiday season (or from a more cynical perspective, which ones it’s trying to sell more of), and follows last year’s inclusion of LEGO Super Mario 71360 Adventures with Mario.
An 18+ model feels like a strange addition to a list of toys to put on Christmas lists, but Tesco Category Manager for Toys, Nursery and Sport Anne Borett says this year’s line-up is reflective of a 400% increase in demand for board games and ‘kidult’ toys, offered by brands catering for fans of all ages – just as the LEGO Group is with its ‘adults welcome’ marketing.
“Lockdown created a unique scenario with many parents and children able to spend more time than ever together and this has brought about a huge ongoing demand for kidult toys – trusted brands that still bring joy to grown-ups as much as their kids,” Borett explained.
The other LEGO set picked out for 2021 is 41450 Heartlake City Shopping Mall, a 1,032-piece Friends model that retails for £89.99 in the UK. What’s strangest about both that set and 75304 Darth Vader Helmet making the list is that Tesco doesn’t actually stock either of them at the moment – at least according to its website.
However, their appearance on the Christmas 2021 list – which is otherwise comprised of kids’ brands including Jurassic World, Paw Patrol and Jiggly Pets – suggests they’ll soon appear for sale through Tesco, and therefore potentially opens the door to discounts and Clubcard savings further down the line.