Tesco names LEGO Star Wars set among top toys for Christmas 2021

UK retailer Tesco has named LEGO Star Wars 75304 Darth Vader Helmet among its top toys for Christmas 2021.

It’s one of two LEGO sets on the retailer’s annual list, which runs through Tesco’s choices for the most popular toys this holiday season (or from a more cynical perspective, which ones it’s trying to sell more of), and follows last year’s inclusion of LEGO Super Mario 71360 Adventures with Mario. 

An 18+ model feels like a strange addition to a list of toys to put on Christmas lists, but Tesco Category Manager for Toys, Nursery and Sport Anne Borett says this year’s line-up is reflective of a 400% increase in demand for board games and ‘kidult’ toys, offered by brands catering for fans of all ages – just as the LEGO Group is with its ‘adults welcome’ marketing.

“Lockdown created a unique scenario with many parents and children able to spend more time than ever together and this has brought about a huge ongoing demand for kidult toys – trusted brands that still bring joy to grown-ups as much as their kids,” Borett explained.

The other LEGO set picked out for 2021 is 41450 Heartlake City Shopping Mall, a 1,032-piece Friends model that retails for £89.99 in the UK. What’s strangest about both that set and 75304 Darth Vader Helmet making the list is that Tesco doesn’t actually stock either of them at the moment – at least according to its website.

However, their appearance on the Christmas 2021 list – which is otherwise comprised of kids’ brands including Jurassic World, Paw Patrol and Jiggly Pets – suggests they’ll soon appear for sale through Tesco, and therefore potentially opens the door to discounts and Clubcard savings further down the line.

Check out our review of 75304 Darth Vader Helmet by clicking here. Even if you can’t currently buy it through Tesco, it’s available now at LEGO.com for £59.99 / $69.99 / €69.99.

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