Five of the more tolerable LEGO UK price rises
The LEGO Group’s price increases have finally hit the UK – but not all of the price bumps are that severe.
After weeks of waiting, the LEGO Group has finally introduced its price rises to a range of UK products. The price increases first took place in the US (giving us a sense of what we could expect) and have reportedly been driven by ‘increased raw material and operating costs’.
Even so, it’s hard not to have a sour taste in the mouth – particularly since LEGO is a pricey product at the best of times. But while some sets have seen massive price increases, a few others have been a little more tolerable.
5 – 43208 Jasmine and Mulan’s Adventure
This Disney-themed set returns us to the shifting sands of Agrabah, offering an attractive Arabian palace. Princess Jasmine and Carpet are both included, as is Mulan and a small, Chinese-inspired build.
It’s a natural choice for fans of Aladdin, although it has been subject to a small price bump. Now, instead of £34.99, it’s £39.99 – but such a price may be pushing the limit for a relatively small model.
If you’re interested in this set, you can currently grab it from Zavvi for £29.99 – £5 off the original.
4 – 60348 Lunar Roving Vehicle
A recent release in the LEGO CITY range, this set offers a small, 12-wheeled moon buggy for exploring the moon. The vehicle comes with a pair of manipulator arms and a high range of movement, as well as a trio of spacefaring minifigures.
This LEGO set launched at a £24.99 price point, but is now £29.99 – which isn’t too bad for a vehicle at this scale. Zavvi are offering it for £19.99 at the moment.
3 – 21331 Sonic the Hedgehog – Green Hill Zone
The Blue Blur finally received his own dedicated LEGO set this year. Recreating a chunk of the original Sonic the Hedgehog game, the set features a chunk of checkerboard terrain and a pair of robotic badniks. Their creator Dr Eggman can also be found here, as can a complete set of seven Chaos Emeralds.
As the Ideas theme has grown in ambition, this model remains one of the more reasonably priced entries. Now it’s a little less reasonable, going from £59.99 to £69.99. However, you can currently grab it for £52.99 from Zavvi.
2 – 76949 Giganotosaurus & Therizinosaurus Attack
This intuitively-named LEGO set is the largest entry in the Jurassic World: Dominion product collection. Offering a large laboratory, a pair of vehicles and two mighty dinosaurs, (as well as some rare minifigures) it’s an ideal choice for fans of the Jurassic World franchise.
It’s also slightly more expensive now, going for £119.99 instead of £114.99. Still, considering everything that comes with the set, it may be an easy pill to swallow. Of course, Zavvi’s price of £97.99 is easier still.
1 – 10302 Optimus Prime
An unexpected entry in the LEGO ICONS line, 10302 Optimus Prime brings an official Transformer to the LEGO universe. It retains the original toy’s transforming ability, and also comes with a range of weapons and other accessories.
This set debuted with a £149.99 price tag, but that has now increased to £159.99. Still, considering this set’s desirability, we suspect many LEGO fans won’t be too concerned. Zavvi’s discounted price of £124.99 will be more appealing.
We’ll have a comprehensive list of UK price increases soon. In the meantime, you can check out our guide to LEGO price increases; it explains the situation in more detail, and contains a list of US price increases. This should give you an idea of what to expect in the UK going forward.
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One thought on “Five of the more tolerable LEGO UK price rises”
As you rightly say, any increase in price for a set is never a welcome thing.
I appreciate that Lego is a business and as such does not want to see its profits drop because of increased raw material costs, however, it seems partucularly worse when we look at the record profits that Lego reported the year before, coupled with the sudden increase in the cost of living around the world.
If they are not careful, Lego are going to shoot themselves in the foot with this as parents around the world are going to have make some very difficult decisions about what their children can have for Christmas and birthday presents. Even the 18+ market will take a hit as people have less disposable income in their pockets.
Why are all of these price rises so random as well? If Lego want to recoup their increased raw material costs then should there not be a blanket price rise of a quarter percent across their entire range for example, because all Lego sets use the same base product that has gone up in price, rather than what seems to be a variable rise across a limited number of sets?