LEGO Admits It Was a ‘Mistake’ Refusing Ai Weiwei Bricks

The decision to reject Chinese artist Ai Weiwei’s request for a bulk order of its bricks last year was a “mistake”, the  company have said today. Vice-Chairman Kirk Kristiansen told The Wall Street Journal that had been made “very low in the organisation by our consumer service department”, and that board had not been involved at the time.

Mr Kirk Kristiansen’s son and successor Thomas added: “It is a typical example of what can go wrong in a big company.” The companies’s refusal to provide bricks for Ai’s artwork on political dissidents prompted people around the world to donate bricks at “LEGO collection points” set up in different cities.

In January, LEGO decided to stop asking bulk customers what they wanted to do with the bricks. It said such customers should instead make clear that the company does not endorse works shown in public.

Rich

Founder of Brick Fanatics. I'm Richard Hayes a 34 year old runner based in Sheffield. However I'm better known as the Mohican Runner due to my very distinctive hair style. I've gone from 20st to a runner, I've raised over £1.3 million for charity by doing various running challenges.I'm supported by Absolute360,SockMine and Tribesports.Currently I have a 17:20 5k PB, 36:02 10k PB, 81:11 HM PB & 3:08:24 for the marathon.You can find me on my blog http://mohicanrunner.co.uk

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