LEGO Brick-Changer float returns to Macy’s Thanksgiving Day Parade

This year’s Macy’s Thanksgiving Day Parade in New York City included a familiar returning LEGO float in the shape of The Brick-Changer.

The 97th Macy’s Thanksgiving Day Parade kicked off at 8.30am ET in New York City today, with the annual event featuring 31 colourful floats and 25 balloons based around a number of pop culture brands. The parade included the likes of 1-2-3 Sesame Street, Camp Snoopy, the Good Burger Mobile, TMNT Mutant Mayhem, The Deliciously Delectable World of Wonka and many others.

The 97th Macy’s Thanksgiving Day Parade also saw the inclusion once again of an official float from the LEGO Group in the shape of The Brick-Changer. Billed as being part turkey and part dragon, the giant creature first appeared at the event in 2019 and made a welcome return to the parade in 2022 to promote the LEGO Group’s 90th anniversary celebrations.

The Brick-Changer ‘embodies the endless possibilities of imagination through play’ and is constructed from supersized bricks that are 100 times the size of standard LEGO elements. Standing three-storeys tall, The Brick-Changer would include over 2,000 pieces, if it were an actual LEGO set that is.

The float joined the rest of the 97th Macy’s Thanksgiving Day Parade as it wound its way up Manhattan, with the route covering 2.5 miles from West 77th Street & Central Park West and finishing in front of Macy’s Herald Square. The LEGO Group’s social media platforms also announced that Manuel Turizo Zapata performed on The Brick-Changer float, with the singer entertaining the eager waiting crowds.

In addition, to the float, LEGOLAND model-makers have created their own miniature Thanksgiving Day parade, one that includes mini turkeys, marching bands, balloons and Santa Clause. Assembled from over 1 million bricks, portions of the parade can currently be viewed in person at LEGOLAND Discovery Centers across the US.

The LEGO Group’s relationship with Macy’s dates back to 1967, when Dagny Holm, the head of the model building department at the LEGO Group at the time, created a LEGO train to promote Denmark around the world. The train was sent to New York where it first appeared at the Macy’s White Plains Yule Parade.

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