The LEGO Group has launched the annual Build to Give charity campaign for 2021, aiming to help 1.5 million children during a challenging period.
Following iterations of the campaign in 2017, 2018, 2019 and 2020, the 2021 version of the annual event is asking you to help children in need around the world by building a star and sharing your design on social media or LEGO Life using the #BuildtoGive hashtag. Like past years, every posted star is equal to one LEGO set that will be donated to charity. This will last until the end of December
“For generations and across cultures, people far apart have felt connected to one another while looking at the same starry sky,” said Kathrine Kirk Muff, Vice President of Social Responsibility at the LEGO Group. “That’s why we’ve put them at the heart of our #BuildToGive initiative this year – to connect families around the world through play at this time of togetherness and celebration,”
“Over the last four years, thanks to fans and families around the world, we have donated millions of LEGO sets to children in need of play through #BuildToGive. This year will be our biggest to date, as we aim to share the gift of LEGO play with 1.5 million children and hope that everyone from little builders to expert ones have some festive fun building stars while taking pride in the fact they are helping to make a difference.”
The 2021 version of Build to Give saw more than one million models donated to children around the world. However, the aim this year is to raise that to 1.5 million sets through the LEGO Group’s local partners in 29 countries worldwide.