The LEGO Group launches Build to Give 2020

The annual Build to Give campaign is back, with the LEGO Group ready to donate 1,000,000 LEGO sets worth $10,000,000 to children around the world.

The LEGO Group wants people around the world to build a Christmas ornament and share it online with the hashtag #BuildtoGive, with the company donating one set for charity for everdecoration built. Up to 1,000,000 LEGO sets will be donated, worth up to $10,000,000.

Each set will be donated to a child in need who is in a hospital children’s home or is part of a vulnerable community. Distribution will be taking place all around the world.

 “The holidays are a time for giving and receiving, but it can be a very tough time for children in difficult circumstances. That’s why we’re proud to have donated over 1.5 million LEGO sets to children-in-need through #BuildtoGive over the last three years,” says Kathrine Kirk Muff, Vice President of Social Responsibility at the LEGO Group. “But we couldn’t do it without joining forces with others; we’re always inspired by how creative children get when building to support a good cause, and are excited to continue working with generous families and our amazing partner organisations to bring the gift of play to even more children this year.”

The scheme is one of the LEGO Group’s charitable activities that is run in partnership with the LEGO Foundation.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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