The LEGO Foundation has made an emergency donation of 110m DKK (or £12.3m) to support families and children in Ukraine.
Together with the LEGO Group and Ole Kirk’s Fond – a charitable organisation supported by KIRKBI, the LEGO owner family’s private holding and investment company – the LEGO Foundation is distributing the funds to partners including Save the Children, UNICEF and the Danish Red Cross, in response to Russia’s ‘devastating invasion in Ukraine’.
The aim of the donation is to ‘support general humanitarian aid’ for the Ukrainian people, including the protection and education of children. It’s also intended to help with mental support for civilians affected by the crisis, and to meet their immediate basic needs, although the exact means of support will be determined by the partner organisations.
“We stand with the Ukrainian people and all those affected by the devastating invasion of Ukraine, and call for a rapid and peaceful end to the conflict,” the LEGO Group said in a statement. Reports are also emerging today that the company has ceased shipments to Russian brand stores in the wake of the invasion, citing sanctions and an ‘unpredictable operating environment’.
At the same time, the LEGO Group has apparently also advised its Russian employees not to get involved with public demonstrations or anti-war protests, which it says is intended to help ‘protect their personal safety’.
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