LEGO Ideas Creative Lead comments on recent support surge
The LEGO Ideas Creative Lead has commented on the recent flood of support, and he has a few theories on what caused the surge.
The second 2025 review has become by far the biggest review round in LEGO Ideas history this month after a sudden surge in support for various projects on the platform. Currently, the round has 92 submissions with over a month to go until the entry qualification deadline. As part of a recent roundtable interview featuring LEGO fan media for the new 21359 Italian Riviera, Brick Fanatics sought a comment on this unprecedented level of support and what it might mean for LEGO Ideas.
“It’s been a bit unprecedented recently,” states LEGO Ideas Creative Lead Jordan David Scott. “We’ve just closed one round and now we’re in the next one for the middle gate review, and we’re already at over 90 projects that have qualified as 10K submissions. We still need to screen all of them. That’s the most I think we’ve ever had, and the review is not over yet. I think the deadline is the end of August, so there’s still another month to go. There’s gonna be so many submissions.”
Jordan has a few theories on what might have caused this flood of support, and the answer could partially lie in a recent TikTok trend as well.
“I don’t know what sparked it, one of my theories was it’s summer, so maybe more people are building and going on LEGO Ideas, which typically happens around Christmas time as well,” he says. “There’s a peak where people are on holiday, maybe they’re with their families or friends, and they’re just wanting to build and be creative.
“Another theory is that, because recently the terms were changed about rights and things, people are uploading a lot of stuff that was in challenge briefs, so I’m seeing a lot of the same submissions come back and shoot up because they were previously voted on.”
Whatever led to the surge on LEGO Ideas, the round is still sitting at 92 submissions, and it could easily reach over 100 projects before the deadline at the end of August. To Jordan, this is nothing but good news, despite the inevitably high number of consolation prizes awarded to every project that reaches 10,000 votes, which is up to $500 worth of LEGO sets.
“We’ll see what happens,” he adds. “Maybe we’ll just end up doing 30 sets a year in LEGO Ideas. That would be awesome. We’ll see how it goes with the next review, but it should be fun. It’s a good position to be in.”
It’s a good outlook to have as we continue LEGO Ideas’ biggest review round to date, and it will be interesting to see if this mindset persists when it’s time to select which submissions will get an official set.
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