LEGO is the most reputable company in the world

The LEGO Group has been ranked as the most reputable company worldwide in a new survey, and its not the first time it’s walked away with the award. 

The Reptrak company released their annual global survey results today, cataloguing the 100 highest ranked companies in terms of their corporate reputation. At the top of the list was the LEGO Group with a score of 80.4 out of a possible 100 points following a similar success last year

“I am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row.“ said Chief Executive Officer of the LEGO Group, Niels B. Christiansen “During a difficult year we prioritized doing what’s right and lived our values.” 

The results of this survey came from asking members of the public in 15 countries which company they feel has the most emotional appeal in seven categories – products & services, innovation, workplace, governance, citizenship, leadership and performance. 


You can find the full list of companies who ranked in the survey here with Rolex following closely behind the LEGO Group with a score of 79.6. However, no other company managed to reach ‘excellent’ status other than the LEGO Group. Who knows, maybe the company will manage to keep their reputation high for the third year in a row, but we’ll have to wait and see for sure.

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