LEGO VIP Program Questions

Good morning, it’s Friday the 13th, which is very unlucky for some! To kick off today’s news via the LAN (LEGO Ambassador Network) have asked us to get the community to answer some questions regarding the VIP programme. This is part of a workgroup that certain Ambassadors are part of.

Please answer these seriously by logging in and posting your replies below and we will pass them on to the relevant people.

  1. Please describe how you and your family make use of the VIP program today.
  2. Please identify the key benefits the LEGO VIP program provide for your family as a whole.
  3. How does the VIP program influence your and your family’s LEGO experiences, such as the LEGO sets and themes you are interested in?
  4. Please brainstorm ideas related to additional experiences family oriented VIP members would like access to.
  5.  Please look into how family oriented VIP members would want to be treated as a VIP when they come to the LEGO store, call the contact center and otherwise get into contact with the LEGO Group.




Founder of Brick Fanatics. I'm Richard Hayes a 34 year old runner based in Sheffield. However I'm better known as the Mohican Runner due to my very distinctive hair style. I've gone from 20st to a runner, I've raised over £1.3 million for charity by doing various running challenges. I'm supported by Absolute360,SockMine and Tribesports. Currently I have a 17:20 5k PB, 36:02 10k PB, 81:11 HM PB & 3:08:24 for the marathon. You can find me on my blog

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