Lucasfilm will release an augmented reality experience, Find the Force, as part of the Star Wars: The Last Jedi product launch.
Over 20,000 retailers around the world will be part of the Find the Force experience, which will allow fans to use an app to collect characters – and reveal a previously unknown character from Star Wars: The Last Jedi.
Force Friday II encompassed the launch day of September 1, and the rest of the weekend until September 3. When buying the new Star Wars products, including the new LEGO sets based on the upcoming movie, fans can scan special signage with the app to reveal augmented reality character – just like other apps such as Pokemon Go!
Disney and Lucasfilm have shared the instructions:
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media.
“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Downloading the latest version of the Star Wars app (v.2.3 or newer) will give fans the chance to see new characters, the Porgs, in augmented reality ahead of the activity’s launch on September 1.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.