First hints at the LEGOLAND Discovery Centre Birmingham


The LEGOLAND Discovery Centre is coming to Birmingham, and the first artist impressions of the attraction have been revealed.

Fans will be familiar with the indoor LEGO attraction for children, with the LEGOLAND Discovery Centre opening in Birmingham next Summer. It is only the second of the venues to open in the UK, with dozens operating around the world.

The team has shared artwork showing what visitors can expect when the mini LEGOLAND opens:


LEGOLAND Discovery Centre Birmingham is being specially created and designed from a child’s perspective and is set to open to the public in summer 2018. The artist illustrations bring to life the £7 million indoor attraction, with bright, vibrant designs throughout, allowing children to instantly immerse themselves into a world of colour, igniting their creativity and encourage playful learning.

With ten themed LEGO play zones, two themed rides, a Build and Test area and a 4D cinema with capacity for 100 people, children aged between three and ten years old will be able to enjoy two to three hours of interactive and educational fun by jumping in the world’s biggest box of LEGO bricks.


The colourful décor will continue throughout the ultimate indoor LEGO playground, including the coffee shop and party rooms. There will also be a dedicated LEGO shop full of treasures to purchase to continue the building fun at home.

Amy Langham, General Manager from LEGOLAND Discovery Centre Birmingham, said:

“We love the artist illustrations for the LEGOLAND Discovery Centre Birmingham as they really bring to life the vibrant design of the attraction and give families a glimpse behind the scenes during the construction stages.

“It was amazing seeing how excited the children were at our ground breaking ceremony with just 90,000 LEGO bricks – imagine how they will be once our attraction opens next summer!”


Once the attraction opens, there will also be a MINILAND dedicated to iconic landmarks and well-known buildings from Birmingham and the surrounding area.

Keep Brick Fanatics bookmarked for all of the latest news on the LEGOLAND Discovery Centre Birmingham.



Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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