LEGO confirmed for London Toy Fair 2023

The LEGO Group will be among the list of exhibitors at London Toy Fair in 2023, a full three years since it last attended the behind-closed-doors show.

London Toy Fair – the first of three annual fairs held around the world, including two in Nuremberg and New York – was cancelled altogether in 2021 in light of the coronavirus pandemic, but returned in a physical capacity in 2022. The LEGO Group still elected not to attend, citing ‘the continued high rate of the Omicron infection’, which means its last presence at London Toy Fair was actually all the way back in 2020.

The British Toy & Hobby Association has now confirmed the full list of exhibitors for London Toy Fair 2023, which takes place from January 24 to 26, and the LEGO Group is back among them. The company will once again set up shop in the Olympia Room, and will presumably have at least a handful of summer 2023 sets on display to retailers and media outlets alike. If history is anything to go by, though, none of the products will be publicly viewable.

Image: BHTA

That means we shouldn’t expect to see images or even set descriptions come out of London Toy Fair: instead, the first stop on the annual toy fair circuit is geared solely towards exhibiting products for retail partners. In years past, the first pictures of summer sets have typically emerged from either Nuremberg Toy Fair or New York Toy Fair – but in 2023, all hope will be on the German arm of the three fairs. 

lego

That’s because New York Toy Fair has moved from its usual February slot to September 30 through October 3 in 2023, apparently in order to ‘meet the prime timing of an evolved and swiftly evolving toy industry’. “[Autumn] can deliver a powerful pre-holiday opportunity for companies to make product news that matters – something that can’t happen in February,” said Toy Association president Steve Pasierb.

Nuremberg Toy Fair will take place from February 1 to 5, 2023, and will likely be our only opportunity to learn official details around the summer 2023 range of LEGO sets ahead of their official reveal.

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Author Profile

Chris Wharfe
I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.

Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.

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