LEGO Dimensions directors explain licensing decisions

In a recent interview, LEGO Dimensions co-directors Jame Mcloughlin and Arthur Parsons explained part of the decision making process behind selecting which properties are licensed for the game. Fans have suspected, but now have it confirmed, that the new Season 2 licences have been split between properties such as the A Team, targeted at adult gamers, and Power Puff Girls, catering to a younger demographic.

Co-director, Arthur Parsons, told Forbes:

It’s that age-old thing of what age is a Lego video game player? You’ll find that there are some people that were five or six when they played Lego Star Wars, but they’re probably nearer their twenties now. But they still play video games, and their mums and dads still play video games. Gamers, that after they finished the 60th death match, and they want a bit of a breather, they’ll come and play Lego games. For us, we know that our games appeal to all ages, so we have to offer content for all ages. So we do that in the stand-alone games as much as we can, and Dimensions should be no different. So we’ll have things like Adventure Time, Power Puff Girls, Teen Titans Go, and then we’ll have those older properties.

Jame Mcloughlin also revealed that Intellectual Properties (IPs) not appearing in regular LEGO sets had been selected intentionally:

in Season 1 we found that a lot of the really popular sets were, of course, exclusives. Like sets that only had that minifig, or maybe minifigs that we were the only people ever making them for our game, and that does kind of – we talk about that a lot, because there’s a lot of collectors, and collectors love to collect unique situations.

The relevance of the IPs selected for LEGO Dimensions Season 2 will be hotly debated by fans of the game, with a number of left-field choices including Gremlins and Mission Impossible. The first Season 2 packs are due for release in September.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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