LEGO Hidden Side is being promoted with a new trailer.
A trailer for a LEGO theme six months away from release? It seems so! Gizmodo has shared a trailer for the newly announced LEGO Hidden Side theme, that comprises eight spooky sets and an app that uses AR to help them come to life.
The story line behind the new theme will see two ordinary teenage bloggers come across some spooky happenings in their hometown of Newbury. Using their mobile devices, they are able to see the paranormal activity happening around them.
This new LEGO theme is going to demonstrate what LEGO CEO Niels B. Christiansen has been trying to articulate, that new products will attempt to combine physical and digital play. Eight sets will make up the range; 70425 High School, 70424 Train, 70423 Bus, 70422 Diner, 70421 Truck, 70420 Graveyard, 70419 Boat and 70418 Lab.
“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” said Tom Donaldson, Senior Vice President, LEGO Creative Play Lab in a statement announcing the new theme.