LEGO Imaginarium comes to London’s Southbank today and tomorrow, December 8 and 9, to celebrate 60 years of the brick.
Finishing off a year celebrating 60 years of the LEGO brick with a Christmas celebration, the LEGO Imaginarium is at the Southbank in London, UK, today and tomorrow. The free experience is open to the public, with no advance booking required.
In the unique experience, Augmented Reality (AR) and physical play will come together to bring visitors face-to-face with characters and creatures from their imagination, including dragons, pirates and fairies. As well as these digital creations, physical bricks will be on hand to allow guests to build anything they can dream up.
Stacy Solomon, who released an album in 2015 and is now billed as a “celebrity mum”, will “unveil” the LEGO Imaginarium. “My kids love getting creative with LEGO, and it always amazes me when I see what they’ve built after being let loose on a box of bricks! We are all excited to visit the LEGO Imaginarium this weekend, take part in some building with fans and experience an AR world filled with LEGO wonder and creativity,” she said.
The LEGO Imaginarium will be open from 10am – 8pm on Saturday and 10am – 7pm on Sunday.