LEGO Pick a Brick price increases have made army building that much trickier
Buying individual LEGO elements just got a bit more expensive, both in stores and online, with one change in particular making army building trickier.
March 1 saw LEGO Pick a Brick boxes increase in price, rising to £8.99 for the smaller box and £16.99 for the larger in the UK and €10.99 and €19.99 in Europe. That’s an increase of £1 / €1 for the small boxes and £2 / €2 for the larger ones, coming just over two years after the last price increase. That means heading into a LEGO store to fill up a cardboard box full to the brim of LEGO elements has become that much pricier from March 1 onwards.
There are also some price increases to be aware of seemingly worldwide for the LEGO Group’s online Pick a Brick service, with the prices of minifigure torsos increasing. Seeing as the price of torsos isn’t always the same, with different prices for different themes, styles, and prints, it’s tricky to see an exact percentage increase across the board – but safe to say the majority of torsos appear to have increased in price.
For example, the Golden Torso from LEGO Monkie Kid, first uploaded to Pick a Brick in October 2023, has risen in price from 83p to £1.16, while a LEGO DREAMZzz torso has risen from 86 to 98p. A reddit user based in Europe also reported a torso price increase from €0.97 to €1.32. Those examples represent percentage increases of 36%, 13%, and 36% respectively. That suggests the price increases are worked out on a sliding basis, rather than a blanket price hike across the board.
However, it at least seems to be restricted to be minifigure torsos for now. The team at Brick Fanatics has tested a number of different elements and minifigure accessories and can’t spot any other price increases for now. This focus could mean that the LEGO Group is responding to the common practice of army building through the Pick a Brick service, building up large populations of certain types of minifigures for play and display.
When another reddit user reached out to the LEGO Group for comment, the response was shared in the comments, reading (in part): “Like many businesses, we’ve continued to see increased raw material and operating costs. For some time now, we absorbed this impact in an effort to keep our pricing stable and consistent.
“However, in recent months these costs have rapidly increased, so we have made the difficult decision to increase the recommended retail price (RRP)?and wholesale prices across some of our global portfolio of products. Finding the right price for a product isn’t easy and depends on a lot of factors. When deciding a price for each region, other factors come into play, such as statistical data about a region’s population, transportation costs, currency exchange rates, local laws and taxes and the prices of other toys.”
This comes after the LEGO Group reported a slow in the growth of sales and profits in the first half of 2023. Nonetheless, the company is still far ahead of its results before the pandemic and was ‘satisfied’ with its position last year.
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Lego are starting to really annoy me now – the price increase is way too much – the cardboard boxes are less useful for anything other than standard bricks – the small one in particular is rubbish. A £2 increase is crazy. Lego will start losing fans more and more this year no question