A little less restriction: LEGO responds to complaint from Elvis fan

The LEGO Group has changed the order limit on copies of 31204 Elvis Presley “The King” following complaints from a fan on Twitter.

To build all four different images in 31204 Elvis Presley “The King” – one of two LEGO Art sets for 2022 so far, alongside 31205 Jim Lee Batman Collection – simultaneously, you need six copies: three for the individual 48×48-stud images, and another three for the supersized build achieved by combining multiple sets.

At launch, however, it was only possible to order a maximum of five copies of the set from LEGO.com in the US, thanks to the per-household limits imposed by the LEGO Group to manage inventory levels. It’s even worse in the UK, where each customer can purchase up to three copies – leaving you with the option of either three smaller Elvis portraits, or one larger Elvis image.

LEGO Art 31204 Elvis Presley 22The King22 featured

But what if you’re the kind of diehard fan who’s prepared to splash the cash to go full LEGO Elvis, building and displaying all of the set’s potential images at once? What for you, that most niche of audiences, when the LEGO Group is preventing you from realising the full potential of its own products? So asked Lori Perez on Twitter earlier this week.

“Your company just lost a very good customer,” Lori tweeted, tagging the LEGO Group’s official Twitter account. “You created [an] Elvis design that needs six boxes to complete both versions, but I can only buy five online. Customer service is terrible. Need a new hobby.” She then capped her tweet with the hashtag #nomorelego.

While her complaint provoked criticism from some corners of social media, who claimed Lori was ‘overreacting’ and thatLEGO’s more popular now, it’s life’, the LEGO Group quickly responded with an explanation: “We know some new sets are popular, so we want to give as many fans as possible the opportunity to grab one! Sometimes this means we put item limits on certain sets. If you’d like to purchase an extra one, keep checking the website for limit updates or visit your local store!”

LEGO Art 31204 Elvis Presley 22The King22 combo model

Lori replied, again suggesting increasing the limit of Elvis sets per customer to six. Perhaps demonstrating the power of getting your voice heard on social media, the LEGO Group – to its credit – wasted no time in making the change, announcing on Wednesday that the limit for 31204 Elvis Presley “The King” has been increased to six copies per household in North America.

No such luck for the UK, however, where you can still order a maximum of three copies from LEGO.com. If you’d like to see that change, head over to Twitter, we guess…

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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