LEGO sets are ‘most wished for’ products on Amazon

In the run up to Christmas, LEGO products are topping Amazon wish lists in the Toys and Games category.

Profitero has been checking out Amazon wish lists – and not just those of Brick Fanatics readers – and it turns out that the most frequently appearing toys are LEGO sets. The Amazon ‘Most Wished For’ lists show which brands appear most frequently on customers’ wish lists. In the Toys and Games category, LEGO topped both the Amazon UK list and the US list alongside VTech.

Here are the lists of which toy brands are ranked on the Most Wished For lists:


The most wished for set is LEGO Star Wars 75184 Advent Calendar, which also currently ranks as Amazon’s number one best seller in the Toys and Games category.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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