LEGOLAND Discovery Centre comes to Birmingham

The LEGOLAND Discovery Centre, the indoor attraction aimed at children aged 3-10 years, is opening a second UK location in Birmingham.

Next week, the Birmingham planning committee will meet to review the plans, the Birmingham Mail reports (highlighted by Brickset). The planned location is the Barclaycard Arena, spanning three floors and likely following the tried-and-tested format that has been used around the world.

The following details are shared by the local newspaper:

The planning report states it will be a two-hour attraction open from 10am to 6pm daily and is expected to receive up to 2,560 visitors on its busiest days.

Some 40-50 staff will be employed – about a quarter part-time – as well as some extra staff at peak times of the year such as school holidays.

The only objection to the plan came from the management company responsible for the Symphony Court apartment block opposite which has concerns about noise nuisance from large numbers of joyous and happy children.

Elsewhere in the world, notable the USA, there are multiple LEGOLAND Discovery Centres across the country. The LEGOLAND Discovery Centre in Manchester has been the only UK based version since it opened in 2010.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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