Live LEGO Build & Talk cyberbullying awareness session today

To mark World Children’s Day, the LEGO Group will host a session on cyberbullying awareness today, encouraging conversations around the topic.

A few days ago, the LEGO Group launched free resources to help families discuss the issue of cyberbullying. The Build & Talk campaign aims to use LEGO bricks as a conversation starter for children, so their parents can discuss the issue with them as they build.

Today marks World Children’s Day and at 5.00pm, the LEGO Group’s Vice President of Design, Matthew James Ashton and Senior Design Manager Amy Corbett will be joined by a child protection expert from UNICEF to discuss cyberbullying and answer questions from the audience as they build together. The conversation will be streamed live on YouTube.

“When children play, it makes learning easier. This is why we have developed a range of engaging play experiences in both the real world and online that can help families with education on challenging subjects such as cyberbullying,” says Anna Rafferty, VP of Digital Consumer Engagement at the LEGO Group. “We hope that by using LEGO bricks and platforms that transcend age, gender and culture, we can help families around the world connect with each other in a fun, natural way while helping children learn about communicating respectfully with each other digitally, spreading kindness and positivity and protecting the wellbeing of themselves and others online.”

These new ventures follow a similar campaign over the summer that aimed to promote online safety and digital citizenship.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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