Multiplay to run Brick Live LEGO event

Gaming events company Multiplay have taken on the license to run Brick Live, the UK’s largest LEGO event. The annual event has been running since 2014, occupying large scale venues such as the NEC, Birmingham and ExCeL Centre, London. The announcement reveals that next year Brick Live will tour more locations than previous years, visiting Birmingham, London, Scotland and Northern Ireland.

Event has shared these comments from representatives from both partners:

Andy Smith, director of events at Multiplay, said: “We’re hugely excited to be partnering with Bricklive from next year to build on the success of the events so far. We’ve demonstrated our expertise in running large-scale events around the world and we understand what is needed to engage a huge community of fans, because we are part of that community. The team continues to increase engagement and interaction at our events, employ the latest technologies and create unforgettable experiences. With many synergies between Lego and video gaming, there are exciting things to come.”

Clive Nørgaard Morton, founder of Bricklive, said: “We want to take Bricklive to the next level and Multiplay is the right partner to help us do that. The team has not only run events at the biggest venues in the UK, but also globally.  We want to focus on creating the best event for Lego fans and continue to celebrate building with our favourite bricks! We’ll be announcing more details soon.”

The significant presence from TT Games at this year’s Birmingham event might suggest a direction of travel with Multiplay now taking on the running of Brick Live. With similar offerings each year since the inaugural event, it may be that fresh input will see a shake-up for 2017.

LEGO SYSTEM A/S

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