The LEGOLAND Discovery Centre Birmingham has made the news after refusing entry to a lone adult.
A new LEGOLAND Discovery Centre opens, the same controversy follows. Local West Midlands newspaper Coventry Telegraph reports that a pensioner was refused entry to the new Birmingham attraction because she was not accompanied by a child.
“I couldn’t believe it,” said Yvonne Radcliff, the pensioner in question, to the Coventry Telegraph. “Adults make LEGO, it’s wonderful. Yet I wasn’t allowed in because I didn’t have a kid with me. You couldn’t make it up really.”
For dedicated LEGO fans, this has been a known policy for years, since the first time that an adult being refused entry made headlines. A particular case in Australia made a splash last year, and perhaps more casual LEGO enthusiasts are unaware that the LEGOLAND Discovery Centre is so completely focused on children.
“I was shocked and appalled to tell you the truth. It’s nonsense really,” Radcliff added. “I just had to walk away and go back home.”
A statement was provided to the website by the LEGOLAND Discovery Centre, explaining the policy:
“…we will be holding regular adult only evenings linked to every attraction in order to showcase specific attractions within the Centre, such as MINILAND; and including additional events for adults. As for discrimination, we do not accept that at all – this policy applies to all adults – of all abilities and gender – we do not discriminate. More than that we believe that the policy is both appropriate, given the age of our visitors, and practical, given the design and content of the attraction.”
In order to give mature fans the opportunity to get involved, an adult only evening has been scheduled on July 11 from 5.00pm until 7.00pm.
The LEGOLAND Discovery Centre Birmingham is now open, with timeslots available to book at the official website.