As part of the LEGO Group’s celebration of 50 years since the first moon landing, the company has partnered with Scholastic to send 50 children to NASA Space Camp in 2020.
Ahead of today’s anniversary, that marks 50 years since the launch of the Apollo 11 mission that saw astronauts land on the moon on July 20, the LEGO Group commissioned polling to find out about children’s interest in space. 86% of children aged 8 to 12 say they are interested in space exploration, and 90% of them want to learn more.
Parents are aware of their children’s fascination according to the research, with 79% citing teachers as an influence and 71% citing the internet. The children know their stuff, too – 85% can identify Neil Armstrong as the first person to walk on the moon, with only 2% fooled by the inclusion of Buzz Lightyear.
“We are thrilled that children continue to be interested in space exploration and can’t wait to witness their ‘small steps’ and ‘giant leaps’ in decades to come,” said LEGO Senior Director of Brand Relations, Michael McNally.
Given the keen interest that children have been demonstrated to have in space exploration, it makes sense that the LEGO Group is keen to give more of them the opportunity to further that curiosity at NASA Space Camp next year. The program will reach teachers in Title I school districts across the United States.
LEGO Creator Expert 10266 NASA Apollo 11 Lunar Lander (review) celebrates the 50 year anniversary of the moon landing.