Sales of the remaining three BrickLink Designer Program sets in the re-opened first round have seemingly all but stalled, suggesting the LEGO Group may have overestimated demand.
Following the accidental sale of 10,000 copies of 910001 The Castle in the Forest (instead of the originally-planned 5,000), the LEGO Group and BrickLink relaunched pre-orders for the other four successful sets in the crowdfunding program’s first round, giving them the chance to sell a further 5,000 copies apiece.
But while 910010 The Great Fishing Boat’s second batch sold out almost as quickly as Daniel Van Zonneveld’s 910001 The Castle in the Forest did the first time round, 910016 Sheriff’s Safe, 910017 Kakapo and 910028 Pursuit of Flight are all still available – and selling very slowly, at least compared to the other two rejected LEGO Ideas projects in this round.
You can see how close each set is to the total number of 10,000 sales over on the BrickLink Designer Program’s landing page. 910016 Sheriff’s Safe is sold out in South Korea, Australia and New Zealand, 910028 Pursuit of Flight is available everywhere except South Korea, while anyone in the 30 countries the program ships to can still order 910017 Kakapo – but none of their progress bars have moved very far in the past couple of days.
That essentially all speaks to the inherent issue with the LEGO Group setting equal production quantities, rather than allowing the market to determine the number of sets to produce based on popularity. While there are still plenty of users who’d love to pick up 910001 The Castle in the Forest, that option isn’t available to them – yet the anticipated supply for three of the sets may not even be necessary.
Such is the nature of crowdfunding, but it is slightly backwards to how the process typically works. Whether the LEGO Group will make any further changes for future crowdfunding rounds remains to be seen, but it’s already shown a flexible approach following feedback on the initial launch back in July.
There’s also still time yet for these three sets to hit 10,000 sales, as this stage of crowdfunding is open right through to August 31. Click through to place your orders if you’re keen on any of 910016 Sheriff’s Safe, 910017 Kakapo and 910028 Pursuit of Flight.
- I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then.