LEGO explains the difference between designing sets for adults and kids

The

design team explains the key difference in designing sets for adults, and why the 18+ tag opens up a world of possibilities.

The

Group introduced its 18+ label in 2020 with , simultaneously switching to black boxes across its range, which encompasses themes including , , and more.

But while that’s first and foremost a marketing tactic, the company’s open embracing of its adult demographic has also allowed its designers to shake off limitations that apply to its regular portfolio. Speaking to Brick Fanatics earlier this year,

Creative Lead Jens Kronvold Frederiksen explained why designing 18+ sets – like – offers so much more artistic freedom.

“When building models that are age-marked for kids, there are quite a lot of limitations on what is possible to show in building instructions and so on,” Jens says. “With 18+, it’s almost like you can do whatever [you want]. Of course, there are rules and restrictions because we want to give a good building experience for both kids and adults, but the level of detail [increases]… and you can make it far more challenging when it is age-marked 18+.

“I just built

, which was designed by Caesar [Soares], and I have to say it was really fun to build, because when creating the face you use small rods and sticks, and it’s still stable and it works. But it’s just something that we would never, ever be able to do in a set for children. That’s something that I think is the big difference.”

The latest list of rumoured

sets for 2022 includes three potential 18+ models in 75327 Luke Skywalker Helmet, and 75341 Luke’s Landspeeder. At the moment, there’s no indication that any of the reported minifigure-scale sets will be marketed towards adults, like this year’s , but that could still change.

If you’re after a more immediate challenge, you can pick up the current range of

sets for adults – including the Helmet Collection’s and the Ultimate Collector Series’ – at .

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