The Argos store on Tottenham Court Road, London, UK, will become ‘Arghost’ for a Halloween inspired event to promote LEGO Hidden Side. Two floors of the shop will become a themed ghost walk when viewed through a smart device, with ‘ghost hunter’ Yvette Fielding telling London ghost stories while leading the way through the experience.
Aimed at children between five and ten years old, the event will take place on October 27.
“We’re thrilled to be recreating the world of LEGO Hidden Side in our store this Halloween through the unique ‘Arghost’ experience. This immersive event is a fantastic opportunity for children to discover the new toy range, at the [same] time offering parents a fun activity for the kids this half-term,” Juliet Ward, head of toy buying at Argos, told Campaign Live. “We can’t wait to see our customers’ reactions to our spooky new store and get their feedback on this exciting new range from LEGO.”